Brand Yourself – With your own website you dictate how you are portrayed to potential
customers. Although most agents rely on their leads to come from referrals and repeat business,
it’s important to utilize a website to establish name recognition for brand awareness for new
clients. In the long run, marketing and advertising your brand will result in more business.
Become A Resource – Anyone can have a website. Promoting a website full of relevant content
can be the challenging part. Your website should serve as a place where your current and
prospective clients go to learn more about you, and the services you offer. You need to use your
website, blog, and social media channels to become a resource of valuable information.
Stay Current – Day after day we see agent websites that have outdated content. Staying current with an updated website shows you are active and a viable choice!
Generate Leads – One of the goals in having a website as a Real Estate Agent is to get clients off the billboard sites, and guide them to yours. If your website has similar features like mapping, walk score, school information, historical data, etc. – there is no reason for the customer to leave! An effective Real Estate agent website will allow you to track visitor activities, such as what properties are viewed, saved, or favorited.