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Describes how you manage your SMS program. This includes the types of messages consumers can expect to receive, texting frequency, message/data rates, any associated costs, your privacy policy, opt-out instructions, and other terms of use.



These are primary components that must be included in your SMS Terms.

Company / Brand / DBA Names

Specify all company, brand, and Doing Business As (DBA) names used.

Example: "Geri's Limo", "Classy Limo", also known as "Geri’s Limousine Services, LLC". 

Program Description

Specify types of messaging used.

Example: Send coupons, appointment reminders, and status of service requested/delivered.

Message Frequency 

Specify how often messages are delivered. 

Example: Message frequency varies. 

Pricing Disclosure

Specify fees incurred for messaging and data rates.

Example: Message and data rates may apply. 


Stop & Help Keywords

Specify the mandatory keywords HELP and STOP and provide examples of use. 

Reply STOP to cancel
Text HELP to [number] for help

IMPORTANT: Vonage does not currently support automatic responses to messages, such as join, stop, or requests for help. All responses and actions for all keywords are the responsibility of the Vonage customer. 

Carrier Disclaimer

Specify handling of the disclaimer for the carrier.

Example: Carriers are not liable for delayed or undelivered messages.


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